I will be dedicating this blog to my introduction research for my social media page. Earlier this week, my teacher gave us a lesson on our social media pages and how to approach them. So, this blog will feature 3 social media pages that relate to my topic through genre or type.
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Abstract - Art of Design (@abstractdesign)
Starting off, I want to go back to the example I've been using a lot so far: Abstract - Art of Design. I know I have used this documentary as a guide and model numerous times; however, I can't help but love the way everything in this episodic documentary works together.
Their posts also tend to follow a similarity between certain ones of them. For example, 3 of the posts on the right show the presence of a rainbow or a rainbow color scheme. The usage of this color technique is utilized to connect back to their message of art and creativity as well as to connect the color scheme back to their logo, which is also a rainbow (shown below).
Some posts, such as the one on the top right, show snippets of their interviewees to lure the audiences into wanting to learn more about the individuals and their working styles (and pieces of art). In a past post, they also focused on an interviewee who had a very unique style and type of art which could further draw in a curious crowd. This also helps the documentary develop its brand as it continues to grow with the same type of content and messages.
Wrapping it up on this documentary, I will be using this documentary social media page to inspire my own through the variety yet similarity. For example, this Instagram account made me think of a specific idea I could use for my own which would be a quote of the week (obviously a pet quote) or a pet of the week that I could feature. This also relates to the important topic of engaging with the audience of my account where I can choose one of my follower's pets to label the pet of the week. However, I also plan on posting a variety of other content that this account inspired me to create and post.
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National Geographic Documentary Films (@natgeodocs)
I know this is technically a whole company or part of a company; however, I can't resist such a perfect opportunity to mention National Geographic and its connection to so many good pieces I've watched in the past.
Throughout their Instagram page, you can also see the grand magnitude of black representation. This can be related to the expansion and growth of their black-dominated documentaries. Along with that, they also utilize pining posts to show their most important postings or to show something by which they want to be known or represented. Most of their content is trailers/teasers or documentary posters for their upcoming or newly released documentaries.
Overall, their Instagram page does a very good job of developing their brand. Although they don't post very similar things to their main account, National Geographic is a company that is always looking to expand to every single aspect, so the differentiation of this content shows the brand representation at a large scale. Even so, they still resort to their yellow square logo to brand some of their posts and so viewers that happen to stumble across certain posts can immediately recognize that logo.
Lastly, what I will be utilizing similarly to this social media page, is pining and the timing. I didn't talk about it above, but it seems as though this account posts once or twice a day on average. This shows their consistency throughout their postings. Obviously, I won't be posting that often, but the idea of constant and continuous posting is something I also want to develop and include in my own social media page.
Our Planet (@ourplanet)
The last Instagram page I will be researching is our planet. I don't know if you caught on why I chose this documentary. Just kidding, obviously, it's because of the animal connection. Anyway, this social media page shows a grand variety of posting techniques that I think could largely influence my own postings.
Most of all of their posts are reels, meaning short videos. This allows the postings to provide more context, induce interest, and lure in a larger audience into wanting to watch an episode of the documentary.
On the other hand, they also take simpler and more calming approaches like the top middle and top right posts. The one in the middle is a small video talking about this specific type of jellyfish. The post on the top right is a whole video dedicated to stress-releasing and calming. This distinct approach can make many people consider 'Our Planet' to be an understanding and considerate company and documentary that may continue to mentally calm their viewers in certain episodes.
Branding is very largely developed in this Instagram account. This is through their focus on animals similar to their actual documentary. The showing of distinct animals in each posting also helps them captivate their variety of viewers through their personalized postings. Overall, I'll be using various features from this social media page on my own. Some of these include the close-ups and cute animal pictures posted. Since my target audience is more likely to be attracted to the cuter and calmer side of animals, this approach could benefit me substantially. Lastly, I will be using a variation of postings to induce curiosity and the want/need for more in my audiences.
Thank you for reading my social media page researching blog. Also, the reason I chose all three examples on Instagram is because that is what I plan on using for my own documentary. Anyway, thank you so much and I hope you continue to enjoy my process through my portfolio project.
-Dana
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