A Font's Importance

     Title fonts are extremely important in the world of film. Most of the time, if fonts are used correctly, the audience can get a sense of the genre or vibe of the movie just by the font of the title.

    Fonts can easily make a strong statement to your audience and gain their attention and make them more interested in the film.

Many famous brands or movie franchises utilize specific ongoing fonts for their films. Those fonts are ones always connected and associated with the same set of films. The recurring use of the same font can create bonding between movies of the same brand or franchise. These fonts can let the viewers know ahead of time, what they could be watching.

An audience should be able to infer what the film will entail just by the title, meaning the font must partially resemble the upcoming film. 

  Examples  

Harry Potter:

In the font recognized to be used in the "Harry Potter" series, the viewer can infer a series of things. First of all, the font incorporates sharp yet smooth edges on certain letters, this could show that throughout the series, the characters go through tough times that get sorted out later. The font also doesn't stay on one horizontal line, meaning it is a little wavy. This could also show that the films will be a little crazy or weird at times. The "P" in "Potter" resembles a lightning bolt which could hint that a lightning bolt will be important later on in the film.

Indiana Jones:

The "Indiana Jones" font is also a very well-known and recognized font. This is because of its close correlation with the movies. The "Indiana Jones" font shows the adventures to come in the series of movies. The fade from orange to yellow to white shows the tropical feeling of these films. These colors paired with the slanting shrinking font, give the audience the sense that these movies will be full of adventure and amazing experiences. 

After this research, I found out how important using the correct font is for an opening scene, and how fonts can completely change the feeling of the movie. 

  -Dana  

Sources:

“The Lost Art of the Film Title.” ZD Blog, 6 Nov. 2020, https://www.zilliondesigns.com/blog/the-lost-art-of-the-film-title/#:~:text=Title%20Sequence&text=The%20fact%20is%20movie%20makers,made%20use%20of%20custom%20fonts.

Undefined. “The Fonts of Steven Spielberg.” The Pixartprinting Blog, https://www.pixartprinting.co.uk/blog/fonts-steven-spielberg/.