The Process of the Music Marketing Project

 Music Marketing Project Process

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Once my group and I had received our series of songs, we decided as a group which song we would want to work with. We started the project by brainstorming and producing ideas for our Music Marketing Project, and the music video that went with it. We also did brief research on the artist and his song. We followed that with deeper more informative research on our song’s genre and how songs with that genre are produced. After we had completed our necessary research, my group and I gained a larger understanding of our project and genre. We also comprehended what the genre soul music had to offer and how many artists utilize it in a music video. Before continuing, we assembled all the ideas and research we had found in a Word Document to keep ourselves organized. Making this short yet detailed summary helped my group and I stay on track by maintaining our original thoughts and the message we wanted to portray. 

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After deciding our song and researching for a while, we decided to start planning our filming. We used a storyboard to show the music video step and how it was going to look. The storyboard also helped a lot once we began filming, to remind my group and I what came next. This also helped us figure out how much time we would have to spend filming and help us block out the hours necessary. After discussing, we established the days and hours we needed to film. 

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The first day of filming was on Tuesday, January 24th. We went to my house right after school and ended up filming and editing together until 6:45pm. We filmed everything we were planning on filming that day in just over an hour. However, we accidentally filmed it in portrait mode, so we had to go back and refilm everything. Surprisingly, the second time we filmed the clips, the acting and shots were exceedingly better than the first time. Thankfully, we finished filming that section before the sun began to set. 

My group and I also decided to edit those clips so we could get a feel on how the project fit with the song. This also let us figure out if we wanted to cut anything we filmed that day or remove or add anything for the next day of filming. Editing on two different days also saved time as the amount of time we needed was split between the two days of filming. This was also a good place to figure out if we wanted to use any transitions or special effects in our music video. 

Our second day of filming was Tuesday, January 31st. We had a couple more complications since several members of our group had important plans and could not meet for too long. We had to film the second half of our project in an hour and a half. Everything came out nicely, and only a few shots had to be re-filmed.

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After my group and I finished filming, we finished our editing process. We decided to make a badly made rough draft of our music video. This was to see if the clips fit nicely or if we had to change anything. We removed one clip and added another that was easy to film. After that, the editing process was fairly easy due to us editing half of the music video a week prior. Once we had finished editing the shots together, we made sure they matched to song accordingly. We then went back in and added a few transitions in between a couple of shots. This included one clip dissolving and fading into the other and a couple clips being made a little blurry on purpose to remove a sense of clarity. Another editing strategy we used was changing clips speed slightly. This helped us adjust the clips to make sure they fit perfectly with the song. 

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During the week in school and at home between both of our filming's, we decided to work on the other components of this project. This included the PowerPoint presentation and other related research.

We divided the slides for the PowerPoint presentation into an even workload for everyone. We did most of the presentation during class time, and anything that was not finished we had to finish on our own at home. We planned to make the content on the slides very wordy and big paragraphs and then take a picture to have a record of all the information we researched. This helped everyone know what the slides they were going to present were about by memory, without looking at the screen. A couple of days before the presentation due date, we went back into our PowerPoint and changed the format. We added pictures, symbols, and transitions. We also shortened the content on each slide to a small minimum, using not full sentences and bullet points.

On the day of the presentation, my group and I all felt extremely confident with our information. We had called several times before to practice how we would present and what information we had to know in our heads while talking. We also gave each other pointers and helped each other with figuring out what details and information was worth talking deeply about, and which should be glided over and just mentioned. This helped our group gain a flow throughout our PowerPoint presentation since we had practiced together so many times.

We presented our PowerPoint, effectively and precisely. Once we finished and read the critiques, there was a couple of things that could have been improved or added to our PowerPoint presentation, however, overall, my group and I did a respectable job presenting our PowerPoint, the information we researched, and the music video. 

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During the making and creation of this project, my group and I went through troubles but fixed them quickly and efficiently. One thing that limited the number of problems we encountered was our planning. I learned that planning and researching before starting the actual project is the most crucial step of any project. Researching and planning helps organize your thoughts are focus where you want your project to be headed towards and what message you want to portray through it.

If you do not brainstorm or plan as a group what you want to show through the project, more problems will arise throughout the making of the project and everything will turn out messy and all over the place. Planning and brainstorming every single detail at the beginning of the project takes time but saves so much eventually. Running into a project with a blind eye is the worst decision and a waste of time, and this project has helped me understand that. 

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Dana