In this blog, I will discuss the importance and how I plan to distribute my project if I were to make it into a full movie. This blog will also help me out later on when I begin to work on my CCR.
What Is Distributing:
Film distribution is what allows any movie or tv show to be shown to the viewer - how and where the audience sees the film. Every movie or tv show goes through some sort of distribution technique and they all attempt to choose an appropriate distributor.
Distributing a film is a process consisting of choosing a medium and a distributor to make your movie or tv show available to the public. Every different platform will alter the succession of your film, so picking the correct medium is vital to make it available to your audience.
How To Distribute Appropriately:
Another important tip is to not limit your distribution to one platform. This means exploring different social sources and distributors to create a variety of access to your film. However, choosing too many distributors can be overwhelming to your audience and will be a waste of money Instead, of choosing to distribute on too many platforms, try to focus on ones that fit the best with your target audience. This will help you gain a bigger viewership and a bigger profit.
Knowing your target audience is extremely important to distribution techniques since many audiences specifically watch and get shows recommended to them on certain platforms. For example, trying to reach 10-year-olds on Facebook would be an irrational decision.
My Target Audience:
Right off the bat, the first thing I had to do is figure out who my target audience was. Most horror movies target younger audiences since newer horror's tend to include more jump scares or gory scenes, attracting a larger group of a younger audience. Horror movies also tend to lure in teenagers or young adults between the ages of 15 to 25 who are mostly male.
Obviously, this target audience doesn't mean that males can't want my movie, however, I think that my plot and my story fits more with something a female would like and relate to a little better. Though my opening scene doesn't show much (since it's only 2 minutes), I had to base my target audience off of what I thought my plot and story would be if I made this into a full movie.
The whole movie would be about this girl who is trying to overcome her nighttime urges. The girl is going through a very tough emotional time and what she does while she sleeps is physiologically and mentally breaking her from the inside out. I think that my story would fit females who like horror movies more since they are more likely to sympathize with the girl and understand her struggles and sadness while males would most likely look past it.
My Distribution Plan:
Figuring out my target audience also helped me think about how I plan to distribute my movie. First, I thought about what platforms my target audience frequent. This then helped me narrow down the possibilities and then figure out exactly what platforms would fit.
After letting my movie sit on Netflix for a month or so, I would attempt to also distribute it to Hulu and Apple TV +. Both of these platforms target audiences who have devices in between the ages of 18 and 34. These platforms are also very popular for Americans and are a great way to get my movie onto 2 new big platforms.
Though it doesn't make a big difference, I would try to first publish my movie on Netflix around late September or early October, that way when I distribute my movie onto the other two platforms, it will be around Halloween time. This could also drag in a bigger audience since many people like to watch horror movies around Halloween time. If my movie starts to get popular, I would most likely post it on other platforms such as Blumhouse and Amazon Prime to increase the size of my audience.
-Dana
Sources:
“All You Need to Know about Hulu's Self-Serve Advertising.” DASH TWO, 7 Nov. 2022, https://dashtwo.com/all-you-need-to-know-about-hulus-platform/.
Arun, Rahul. “A Case Study on Netflix Marketing Strategy: Simplilearn.” Simplilearn.com, Simplilearn, 14 Feb. 2023, https://www.simplilearn.com/tutorials/marketing-case-studies-tutorial/netflix-marketing-strategy#:~:text=in%20the%20market.-,Netflix%20Target%20Audience,entrepreneurs%2C%20working%20professionals%2C%20etc.
Business of Film: What Is Distribution? - Script Magazine. https://scriptmag.com/business-widget/business-of-film-what-is-distribution.
Kevin Hall Read more by Kevin Hall. “How Film Distribution Works.” Video Librarian รข€” Film & Documentary Reviews for Collection Development, 8 Aug. 2022, https://videolibrarian.com/articles/essays/how-film-distribution-works/#:~:text=Film%20distribution%20is%20a%20process,models%3A%20leasing%20and%20profit%20sharing.
Lack of Interest in Apple TV+ Content Is a Big Barrier for Subscribers ... https://www.fiercevideo.com/video/lack-interest-apple-tv-content-a-big-barrier-for-subscribers.
Ruby, Daniel, and About The Author Daniel Ruby Content writer with 10+ years of experience. I write across a range of subjects. “Netflix Subscribers 2023 - How Many Users, Stats & Insights.” Demand Sage, 27 Feb. 2023, https://www.demandsage.com/netflix-subscribers/#:~:text=Netflix%20has%20230.7%20Million%20Subscribers%20as%20of%20the%20fourth%20quarter%20of%202022.&text=Netflix's%20Subscriber%20growth%20in%20the%20beginning%20of%202022%20wasn't%20great.
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